I don't really care about the Super Bowl, and when I figured out that the Today show would show us the best commercials of the night the next morning, I stopped even bothering to watch it for the ads. Slate has a regular contributor who writes an ad report card, and his take on the Super Bowl ads is pretty funny.
An excerpt: "A Dove ad shows us little girls who have body-image problems: Women, do not be duped! Dove is not selflessly interested in your (or your daughters') well-being. It is a multinational beauty-products company, which hopes to sell expensive cellulite cream to these same little girls just a few years down the road."
Amen.

Personally, I loved the promotion ABC did for "Lost" with poor, dead Robert Palmer singing "I'm addicted to Lost." I mean, it made me a little sad seeing Robert Palmer being digitally forced to posthumously use his most memorable hit to market a TV show. But I figure that when you're famous, you sort of ask for this sort of thing to happen.